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(Fre/Exp) "Akra Tech" Hiring: Digital Marketing Executive On Apr 2019 @ Chennai



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Company:         Akra Tech

Website:           www.akratech.com

Eligibility:          Bachelor’s / Master’s Degree

Experience:       Freshers / Experience

Location:           Chennai

Job Role:         Senior Digital Marketing Executive

JOB SUMMARY:

Company Profile:

We have successfully executed 120+ projects and with a healthy and happy client base. Our growth has been phenomenal over the years and would like to continue moving on this growth path through our core team (employees and freelancers) and a huge network of the virtual workforce.

Job Description:
1. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

2. Design, build and maintain our social media presence across all digital channels

3. Identify , Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

4. Identify trends and insights, and optimize spend and performance based on the insights

5. Brainstorm new and creative growth strategies

6. Plan, execute, and measure experiments and conversion tests

7. Collaborate with internal teams to create landing pages and optimize user experience

8. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

9. Instrument conversion points and optimize user funnels

Candidate Profile:
Qualification:
Bachelor’s or Master’s Degree in marketing or Sales or similar field


Required Skills:

1. Proven working experience in digital marketing

2. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

3. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

4. Experience in optimizing landing pages and user funnels

5. Experience with A/B and multivariate experiments

6. Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

7. Working knowledge of ad serving tools (e.g., DART, Atlas)

8. Experience in setting up and optimizing Google Adwords campaigns

9. Working knowledge of HTML, CSS, and JavaScript development and constraints

 













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