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(2+ Years) "GuestHouser" Hiring: Paid Social Media Specialist On June 2018 @ Gurgaon



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Company:         GuestHouser

Website:           www.guesthouser.com

Eligibility:         Any Graduate

Experience:      2+ yrs

Location:           Gurgaon

Job Role:         Paid Social Media Specialist

JOB SUMMARY:

Company Profile:

GuestHouser is India’s largest portal to discover, book and list unique vacation rentals. and holiday homes. Whether it's a lavish penthouse in Mumbai with a view of the sealink, or a cozy tree house in South India, or a pool villa at a Goan beach, a houseboat in Allapuzah, or a hilltop homestay on the rice terraces in Ubud, Bali, our wide range of quality listings has something to fulfill a wide palette of travelers’ wanderlust.

Job Description:
1. Provides clear, strong reporting on tactics, results, and conversion/performance metrics.

2. Apply appropriate analysis and optimisation techniques to aggressively scale paid media campaigns on Facebook and Instagram.

3. Strategically craft paid Facebook audience targets using custom audiences, retargeting, and psychographic characteristics.

4. Key stakeholder in identifying a strategy to attract, engage, and convert social users through a paid campaign.

5. Educates oneself on new program features and best practices that could be used to achieve core KPIs.

6. Use data from Facebook as well as our internal multi-touch attribution tools to expand, evolve, and optimise paid social media campaigns.

7. Reporting: analyse data to maintain and forecast monthly budget and ROI figures, and to provide key insights and recommendations on campaign performance

8. Create ads using Facebook Power Editor and other social channel advertising platforms.

9. Clearly develop, outline, and plan strategic ad campaigns to achieve clearly defined objectives.

Candidate Profile:
Experience: 2+ years of hands on experience in managing Facebook Ads

Skills:
1. Highly proficient in Facebook’s Ads Manager and/or Power Editor.

2. Experience managing LinkedIn Ads, Twitter Ads, Pinterest Ads; a plus.

3. Comfortable with A/B testing tools and methods to prove statistical significance between ad and target market variations.

4. Comfortable at quickly using Excel for data analysis and manipulation (pivot tables, modelling, etc.)

5. Proven skills in ad copywriting; a plus.

6. Experience in Google Analytics or other analytics software

7. Experience working in International markets; a plus

8. You love chasing a challenge, thrive on fast-paced environments and are hungry for success.

 













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