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(2+ Years) "Master Tech" Hiring: SEO Specialist On July 2018 @ Thane

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Company:        Master Tech


Eligibility:         Bachelor’s Degree

Experience:      2+ yrs

Location:          Thane, Maharashtra

Job Role:         SEO Specialist


Company Profile:

With the rise of World Wide Web in the 90’s and the birth of eCommerce thereafter, the Internet experienced something similar to the Big Bang theory – which led to colossal growth of all types of online activity, including shopping! Then came the saga of smartphones and tablets – offering a great level of flexibility & comfort to the end consumer; but at the same time, making it extremely harder for an online retailer to capture, track and close a sale.

Job Description:
1. Perform detailed analysis on various 3rd party sites for link prospecting and identifying content marketing/link building opportunities – using competitive intelligence tools.

2. Analyze select web portals using 3rd party plugins and competitive intelligence tools to identify technical SEO factors or potential link building opportunities.

3. Identify ways to enable outreach and initiate communication with prospective site owners for link building opportunities – using email, phone calls, social media & other avenues.

4. Work independently on all aspects of SEO, including keyword research, content strategy, outreach and link building – to enhance organic search visibility for our web properties, blogs and mobile sites.

5. Manage on-page and off-page SEO efforts by optimizing content, overseeing reporting, conducting regular SEO audits for core keyword groups, and pro-actively seeking out and negotiating relevant link placements on external websites to increase organic rankings.

6. Work with the SEO team in developing SEO best practices and strategy for web search, social media, viral marketing, images and video for our various sites and blogs.

7. Work with internal web/content development team to improve content, internal linking and site quality.

8. Work on off-page SEO to attract external links and citations through a variety of marketing efforts.

9. Monitor Google Webmaster Tools to identify site issues, such as crawl errors and html suggestions communicate with technical teams to resolve issues.

Candidate Profile:
Bachelor’s Degree preferred in computers, business, marketing, communications or related field of study.

1. Minimum of two (2) years experience with advanced level off-page & on-page SEO.

2. Minimum of one (1) year experience with high-quality/advanced link building SEO outreach.

Required Skills:
1. Prior experience using SEO analysis/research tools like AHREFS, Magestic, SEOmoz, or similar tools.

2. Experience with off-page SEO implementation by link building outreach, including social media marketing, public relations and viral marketing campaigns.

3. Proven ability to manage on-page optimizations (metadata/site structure, keyword usage, internal linking, unique content, etc.)

4. Web analytics experience with knowledge of analytical tools such as Google Analytics & Google Webmaster Tools.

5. Self-motivated, detail oriented, ability to prioritize, multi-task and manage multiple initiatives simultaneously.

6. Basic knowledge of HTML, CSS, JavaScript and PHP.

7. Ability to work independently and as part of a team.


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