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(3 - 5 Years) "TestingXperts" Hiring: Email Marketing Specialist On Dec 2018 @ Chandigarh



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Company:         TestingXperts

Website:           www.testingxperts.com

Eligibility:         Any Graduate

Experience:      3 - 5 yrs

Location:           Chandigarh

Job Role:          Email Marketing Specialist

JOB SUMMARY:

Company Profile:

TestingXperts is a Specialist QA & Software Testing Company, and an Independent Software Testing division of Damco Group, which is a leading IT Solutions and Services company working with Fortune Enterprises globally. Through our innovative techniques, we are pushing the conventional norms of Quality Assurance and blending technology to yield remarkable deliverables. We are also an ISO 9001:2015 & ISO 27001:2013 certified company.

Job Description:
1. Develop overall B2B email strategies that align with audience and company needs

2. Execute campaign strategy to drive engagement.

3. Day-to-day coordination of email campaigns, including planning, asset gathering, building, approvals, scheduling, QA, and execution of test sends and deployments

4. Build and deploy email campaigns using marketing automation tools (Pardot)

5. Collaborate with stakeholders including Creative, Editorial, Digital, Marketing, Membership, Communications and Senior Staff to gather content, assets and obtain feedback/approvals prior to sends

6. Use lifecycle marketing tools to create a system of triggered messages based on customer preferences and actions (Welcome email series, Event campaigns, Win-back campaigns, etc.)

7. Analyze email campaign performance metrics and provide actionable recommendations to improve campaign effectiveness

8. Establish all internal email processes and work collaboratively to improve/streamline

9. Supervise and consult on best practices and effectiveness of email marketing programs across the organization.

Candidate Profile:
Experience: 3 - 5 years of experience with marketing automation system (Marketo or Pardot)

Skills:
1. Excellent communicator and team player

2. Having hands on with Email Marketing/Automation tools like Pardot, Marketo will be a plus

3. Attention to detail, ability to multi-task and prioritize work

4. Systematic approach to problem-solving

5. Good understanding of analytics and reporting

6. Excellent technical platitude, and understand both business and technical language and ideas

7. Awareness of current marketing trends and technologies

8. Comfortable using Agile methodology to deliver on work

9. Problem Solver

 













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