United, a prominent player in the digital marketing and analytics sector, is currently looking for candidates to fill the role of Associate Analyst – Digital Marketing and Personalized Offers Analytics in Gurugram. The position requires candidates to possess a Bachelor’s degree and welcomes individuals with up to 1 year of experience. Joining United as an Associate Analyst offers an exciting opportunity for recent graduates or those with limited professional experience to enter the dynamic field of digital marketing and analytics. In this role, employees will have the chance to work with cutting-edge technologies and innovative strategies to analyze personalized offers and enhance digital marketing campaigns.
Company Name: United
Job Role: Associate Analyst – Digital Marketing and Personalized Offers Analytics
Education Required: Bachelor’s degree,Master’s degree
Experience Required: 0-1 years
Job Location: Gurugram
Role and Responsibilities:
- Assist in campaign planning, targeting, and audience identification.
- Measure campaign results and performance using data analysis.
- Gather and organize data from various sources using SQL/ Python/ R.
- Continuously develop and demonstrate improved analysis methodologies.
- Create presentations for United leadership and external stakeholders.
- Conduct exploratory analysis, identify opportunities, and proactively suggest initiatives to meet marketing objectives.
- Create, modify, and automate reports and dashboards – take ownership of reporting structure and metrics, clearly and effectively communicating relevant information to decision-makers using data visualization tools.
- Sharing of internal best practices and fostering collaboration with internal and external teams.
Required Skills and Qualifications:
- Bachelor’s degree.
- 0-1 years of experience in Analytics and working with analytical tools.
- Comfort and curiosity for working with very large data sets.
- Experience in manipulating and analyzing complex, high-volume, high-dimensionality data from various sources to highlight patterns and relationships.
- Proficiency in using database querying tools and writing complex queries and procedures using Teradata SQL and/ or Microsoft SQL.
- Experience working with Microsoft Office, especially Excel and PowerPoint.
- Ability to communicate analysis in a clear and precise manner.
- High sense of ownership of work.
- Ability to work under time constraints.
- Must be legally authorized to work in India for any employer without sponsorship.
- Must be fluent in English and Hindi (written and spoken)
- Successful completion of the interview is required to meet job qualifications.
- Reliable, punctual attendance is an essential function of the position.
- Master’s degree.
- Bachelor’s Degree in a quantitative field like Math, Statistics, Analytics, and/ or Business SQL/ Python/ R.
- Visualization tools – Tableau/ Spotfire.
- Understanding of digital acquisition channels.
- Strong knowledge of either Python or R.
- Familiarity with one or more reporting tools – Spotfire/ Tableau.
