Company: Webdura Technologies
Website: www.webduratech.com
Eligibility: Any Graduate
Experience:
2+ yrs
Location: Kochi
Job Role: Digital Marketing Executive
JOB SUMMARY:
Company Profile:
Webdura Technologies is the best digital marketing company in India that provides digital marketing services to its clients worldwide to generate more traffic and leads. At Webdura, we are obsessed with providing a comprehensive Digital Marketing Strategy for our clients.
Job
Description:
1. A solid, fluent understanding of PPC best practice across Google, Facebook, Bing, and LinkedIn
2. Excellent control on the following tasks- Keyword Bidding, Ad copywriting, re-marketing, content ads, Match type strategies, Landing page testing, most recent AdWords features
3. Exceptional knowledge of PPC techniques & the ability to communicate this knowledge through strong verbal & written communication skills
4. Able to work under pressure & tight deadlines
5. Keyword discovery & research to identify potential keywords to use on the accounts
6. Ensure all ads follow company brand guidelines & all copy is written is to the company’s standards
7. Set up text ads, product listing ads, display ads & remarketing advertising campaigns Highly focused on maintaining monthly & annual budgets & hitting KPI targets
8. Ensure tracking methods are in place so that all campaigns can be correctly tracked & measured for ROI
9. Google AdWords Professional (GAP) qualified
Candidate Profile:
Experience: PPC specialists with relevant experience of a minimum of 2 years with an understanding of Google Adwords
Required Skills:
1. Experience in handling e-commerce websites
2. Google Certified professional
3. Hands-on experience on conversion-oriented social media campaigns (on mediums like Facebook, LinkedIn, Instagram, Twitter, etc)
4. The knack of implementing new technologies, automation capabilities that enhance SEM/SMM efforts
5. Ability to write ad copy and optimize through A/B testing
6. Experience in managing large scale performance-based PPC campaigns on enterprise-level PPC management platforms
7. Experience in gathering insights from multiple data sources and making informed decisions to improve the performance of campaigns
|
