Myntra, a prominent player in the e-commerce fashion industry, is currently seeking an Associate – Brand to join their dynamic team. The ideal candidate for this role should hold a graduate degree and possess a minimum of one to four years of relevant experience. Based in the bustling city of Bengaluru, this position offers an exciting opportunity to contribute to the shaping of Myntra’s brand identity and market presence. If you’re passionate about fashion, branding, and making an impact in the digital realm, Myntra could be the perfect fit for you.
Company Name: Myntra
Job Role: Associate – Brand
Education Required: Any Graduate
Experience Required: 1 – 4 years
Job Location: Bengaluru
Role and Responsibilities:
- Assist the Deputy Director of Brand Marketing in arriving at a consumer-validated brand space for the FWD category in conjunction with Myntra’s brand space.
- Chalk out the annual marketing calendar and formulate actionable marketing plans (ATL + BTL with a strong digital focus) to deliver on brand and business objectives.
- End-to-end planning and execution of innovative marketing campaigns, from collaborating with cross-functional teams to understand ongoing business and category requirements, working out how consumer/ category insights feed into communication strategy, briefing creative and media agencies, formulating media plans and creative asset development, leading associations, collaborations, driving innovations and 360-degree brand interventions, and analyzing campaign performance to plan the future course of action.
- Be the primary custodian of the brand operations and be responsible for spotless.
- execution of the annual marketing calendar.
Required Skills and Qualification:
- 1 – 4 years of relevant work experience working on brands managing communication and brand strategy. Bonus to have beauty marketing experience.
- Has exposure to the creative development process, including multi-media campaign creation and execution, media planning and digital planning, etc.
- Having a strong creative bent of mind, with the ability to generate ideas to drive brand awareness and visibility.
- Has an analytical bent of mind and is able to understand data Cross-functional team management skills to liaison with both external agencies and internal stakeholders.
- Experience working in an unstructured environment and should be entrepreneurial in nature
- Excellent verbal and written communication skills.
- Self-motivated, open to learning with an extremely positive attitude.
