Natwest Group is currently seeking fresh graduates for the role of Digital Analyst in Gurugram. This position offers an exciting opportunity for individuals from any academic background who are passionate about digital technologies and analytics. As a Digital Analyst, new professionals will have the chance to develop their skills in analyzing digital data and trends, contributing to innovative digital strategies within the company.
Company Name: Natwest Group
Job Role: Digital Analyst
Education Required: Any Graduate
Experience Required: Freshers
Job Location: Gurugram
Role and Responsibilities:
- Providing consultancy on strategies to reduce customer friction and improve funnel conversion rates across digital channels.
- Using data to spot opportunities for optimisation campaigns and implementing using the appropriate programmes and tools.
- Providing the business with support to help it deliver on its ambition of ultra-personalised customer experiences.
- Providing formal training support to stakeholders, with the aim of enabling self-service of analytical tools.
Required Skills and Qualifications:
- Experience of adobe analytics or web analytics, supporting optimisation campaigns and creating personalised experience.
- Experience of utilising a data management platform to optimise performance media spend.
- A basic understanding of web technologies such as HTML, JavaScript or CSS and up to date digital industry knowledge and best practice.
- A working knowledge of web usability (UX), journey design, digital product process, as well as SEO and digital marketing.
- The ability to interpret business requirements, with strong stakeholder and project management skills.
- Strong communication skills, including the ability to influence business decisions and stakeholders with the use of insight.
