redBus is currently seeking candidates for the position of Executive – Brand Marketing. To be eligible for this role, applicants should have a Bachelors or Master’s degree and possess 0 to 1 year of relevant work experience. Key skills required for this position include a strong command of SQL, which is a must, and a working knowledge of Python, which is considered a good-to-have skill. Candidates should also demonstrate superior analytical skills and an innate attention to detail. The job location for this exciting opportunity is in the vibrant city of Bangalore, offering a dynamic environment for those looking to embark on a career in brand marketing.
Company Name: redBus
Job Role: Executive – Brand Marketing
Education Required: Bachelors/ Master’s Degree
Experience Required: 0 – 1 Year
Job Location: Bangalore
Job Responsibilities:
- Execute customer lifecycle campaigns on owned media for Brand team for one or more LOBs – redBus, rYde and redRail.
- End-to-end management & roll out of Customer life cycle management marketing Campaigns for – India market/ International markets/ New Lines of Business.
- Defining Events structure for marketing automation tools, Working with tech/product team for events configuration.
- Mandatory Knowledge of working on marketing automation tools like MoEngage & Clevertap.
- Campaign configuration, validation, reporting in marketing automation tools. Formulating CLM strategy ( content, frequency, touch points) for new and existing segments.
- Optimisation of targeting/communication/channels for existing/new campaigns.
- Analysing Campaign, Business, Source, Event, GA and other relevant data to propose new customer segments for improving CLM performance.
- Managing Adhoc CLM marketing campaigns on Push, Mail, WhatsApp and SMS channels.
- Pulling out customer data through SQL queries from Automation tools & data servers for data analysis and campaign execution.
- Tracking customer loyalty metrics and campaign metrics at weekly/daily level.
- Managing multiple external vendors and agencies for execution and analysis of CLM campaigns.
Required Skills and Education:
- Bachelors/Master’s Degree in Computer Application & Marketing.
- Good knowledge of SQL (must) and working knowledge of Python. (Good to have)
- Superior Analytical skills with an innate attention to detail.
